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Advertisers systematically pay more to show online ads to women than to men, especially in highly developed nations, according to research from the Universidad Carlos III de Madrid (UC3M) and IMDEA Networks. This gender-based price discrimination in digital marketing, known as the "pink tax", contributes to increasing gender inequality, as women are charged more to access similar products and services.

Family businesses have stronger incentives to avoid practices such as workforce reductions, which can damage their emotional attachment and negatively affect their reputation and image in the community. This is one of the conclusions of an international research project, in which the Universidad Carlos III de Madrid (UC3M) has participated, which explores whether family-controlled firms offer greater job security compared to non-family firms.

A research project at the Universidad Carlos III de Madrid (UC3M) analyses diversity in the audiovisual industry based on the presence of subscription video-on-demand (SVOD) operators in Spain. One of the lines of interest focuses on examining the diversity of content offered by audiovisual platforms.

A study by Sandro Shelegia (UPF) and Heski Bar-Isaac (University of Toronto) establishes various categories of stores and consumers, and argues that it is the mixture of these factors that determines the effects of showrooming. The authors conclude that only one type of consumer, less picky and who, if necessary, will visit several establishments with a limited assortment to find an offer adjusted to their preferences, determines the price of the products.

A study by the Autonomous University of Madrid (UAM) shows that improvements in technology, institutional quality and geographic endowment improve regional economic development and reduce the risk of poverty and social exclusion in Europe.

Researchers from the University of Valencia (UV), the Catalan Institute of Classical Archaeology (ICAC) and the University of Vic - Catalonia Central University (UVic-UCC) have reconstructed the composition of funeral meals in a necropolis in the western part of the Roman Empire (Plaza de la Villa de Madrid, Barcelona).

A piece of research undertaken by scientists at the Universidad Carlos III de Madrid (UC3M) and the Graz University of Technology (Austria) shows that an advertising campaign on Facebook can target a specific person, with the campaign being based only on four unique interests assigned to the user by the social network.

A study carried out by researchers from the Universidad Carlos III de Madrid (UC3M, Spain), the LIUC Università Cattaneo (Italy) and the University of Foggia (Italy) indicates that family businesses tend to protect their employees more than non-family businesses, by generally avoiding workforce reduction practices.

A study by the researchers Lluís Mas, Frederic Guerrero, Xavier Ramon and the alumni Laura Grande, of the Department of Communication published in the journal The Political Economy of Communication . The Spanish daily newspaper El País applied interpretative frames of patriotic journalism to cover the events of the Catalan process in October 2017.